Video Library · Oct 12, 2026 · 17:37

Soccer Coaching: The 10 Seconds That Matter Most

Part of the series: The Big Picture, New to coaching? You can do it!

About this video

A kid tries the hard thing. They turn out of pressure instead of "sending it" up the field wildly.... aaaand it doesn't come off — they lose it, or the shot goes wide. What you say in the next ten seconds decides whether they ever try it again. This isn't just a "be nice" video - something more specific and more useful than that, including the part almost nobody tells volunteer coaches: loud and positive are NOT opposites. What's covered: 1. Why praising the attempt beats praising the outcome — and the cycle it starts 2. Why "nice job!" stops working and what to say instead 3. The trap of being pleasant but invisible 4. What a professional training session actually sounds like 5. Yell the standard, not the failure — three swaps you can use on Saturday 6. How your energy changes the level of a session in real time 7. Tell, then ask, then get out of the way 8. Getting your players to coach each other instead of criticising each other Includes audio from a real professional session and from one of my own, so you can hear the difference rather than take my word for it. Full Channel: https://www.youtube.com/channel/UCHQkkm5iE_Xld9p49k7dlog?sub_confirmation=1 0:00 Kick-off 0:20 The 10 seconds that decide everything 0:50 What if your job worked this way? 1:38 Where the other path leads 2:20 Praise the attempt, not the outcome 2:50 The virtuous cycle 3:42 Don't hammer the mistake 4:57 "Nice job" isn't enough — be specific 6:29 Pleasant, but invisible 6:50 You don't have to be loud — but you do need energy 7:41 Listen to a professional session 8:27 Yell the standard, not the failure 9:10 Volume is energy you can transfer 9:43 Lifting the level mid-session 10:57 My own session — what it sounds like 12:57 Early on, you tell them more 14:28 Decision-makers, not robots 16:02 Create coaches, not critics, in your team 16:45 The 10 seconds, one more time USC Foundation of Coaching Online Course https://hub.unitedsoccercoaches.org/lightning-product-details?id=a1BPP000001sKSb2AM https://soccercoachkw.com Buy an AI camera that doesn’t break the bank - and help out my town program at the same time! https://partner.reeplayer.com/soccercoachkw Join United Soccer Coaches: https://hub.unitedsoccercoaches.org/nc__createaccount?startURL=%2FNC__Login%3FstartUrl%3D%252FNC__joinrenew Amazon Coaching Items: Kwik Goal Digital Ball Pump: https://amzn.to/4blZmoK Small Tactics Board: https://amzn.to/48Ug0tP Small Magnets (Light): https://amzn.to/43iHk3S Small Magnets (Dark): https://amzn.to/3wUh6bM Big White Board: https://amzn.to/3x0NBoU Large Soccer Tactics Board: https://amzn.to/3VhzO7d Large Magnets: https://amzn.to/48RGiNv Large Magnets: https://amzn.to/3VfQxIc Waterproof Stickers: https://amzn.to/3Vfhn3b Folding Goals - High Quality: https://amzn.to/3AEITP7 How to Coach Girls https://amzn.to/4jNrsOC Are you coaching a girls team? This little book is invaluable to understanding the different mindset and dynamics within a girls/women's team, especially if you've only coached boys - written by 2 women coaches for all to understand the subtle differences and best motivational tactics to try. The Coach’s Guide to Teaching: https://amzn.to/4hGf1BP What great classroom teachers do is relevant to coaches in profound ways. After all, coaches are at their core teachers. Lemov knows that coaches face many of the same challenges found in the classroom, so the science of learning applies equally to them. Coaching younger players? Give this a look for some innovative ideas: Scoreboard Soccer: Creating the Environment to Develop Young Players https://amzn.to/40RI9j7 Soccer Starts at Home https://amzn.to/40MuPNb